Roger considers his biggest accomplishment in life his family. He and his wife Sabrina were married in 1995. He often refers to his personal life in his writings and speeches, and discusses the importance of family, and the parallels it has with customer loyalty. The Brooks family resides in Binghamton, New York.
(Roger L. Brooks with daughter Alexis (9), his son Roger II (5), and his wife Sabrina. The photograph was taken in Assisi, Italy in August 2011.)
"Loyalty in the workplace starts at home. If you master loyalty in the household — dedication, appreciation, and balancing family life with business… you'll be able to accomplish most anything you set out to do!"
—Roger L. Brooks