Customer loyalty is at the heart of every organization.  Some companies choose to dedicate more effort toward providing a memorable customer experience versus their competitors.  Committing to a solid customer loyalty strategy does not come easy and has its price. Many companies avoid the subject altogether. Employee training, dedicated marketing, and a constant reinvestment back into the business is required to maintain the highest customer service levels, and standards.

Roger L. Brooks is a trusted loyalty authority with a platform dedicated to bringing his readership insight and information about improving the customer loyalty experience. 

This website features the writings and works Roger has produced over the years including interviews with industry leaders, articles and columns including excerpts from his book, The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy (Entrepreneur Press, 2010).

In addition, the website is home to LIFT (Loyalty Index Formula Trajectory) Loyalty Ratings, which is an ongoing meter index, or rating system of a company's customer loyalty output.  LIFT takes into consideration over 100 triggers to make up a company's rating.  Each week new companies are added to the index.

Continue to look for new features to be added to the website including all new video interviews and LIFT reviews.