Conviction — Where has it gone?

by Roger L. Brooks

I was never a real big college football fan, but I have always been intrigued with the business side—especially its extreme loyal fan base. I attended one college football game in my life. It happened to be the 2010 BCS National Championship Game in Pasadena. #1 Alabama defeated #2 Texas by a score of 37-21. It was a great experience, and a very entertaining game.

The little bit of excitement I had for the collegiate game was swept away in a flash when I learned about the scandal that riveted the Penn State campus and the nation a couple weeks back. What Joe Paterno and countless others didn’t do to protect innocent children sickens and saddens me. No sports team, coach, athlete, figurehead, or anyone on this earth is above moral law. Those involved in the Penn State scandal that didn’t speak up may be protected legally, but none are protected from the law that tries our conscience.

As great a coach JoePa was, and as great an institution Penn State is, nothing replaces conviction. To me, the judgment factor is easy, and can be summed up with one question. If any of the adults knew of, or were related to any of the victims would there have been a different outcome?

You be the judge.

—Roger L. Brooks is the author of The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy and can be reached at: author@thepowerofloyalty.com