Don't reinvent the wheel — reinvent your brand!
Nov 22, 2011
By: Roger L. BrooksIf you link to my website, you’ll see some BIG changes in the updated version. Rebranding a website is not an easy feat. There's many things to consider. I rebranded the color theme to red (red is a color of action, and I'm al ...Read More

Lululemon Athletica Craze
Oct 29, 2011
If you already know about the lululemon craze, I compliment you.  If the name lululemon is new to you, it won't be for long.  Although the company was founded in Vancouver, BC by Chip Wilson in 1998, and opened its first store in 2000, it didn't ...Read More

Dick's Sporting Goods ScoreCard Rewards
Jul 5, 2011
When I was a kid, I can't count the number of times my parents took me to Dick's.  That is of course, Dick's Sporting Goods, 347 Court Street in Binghamton, NY.  What's the relevance with that address? It was DSG's first and only store for de ...Read More

The Golden Rule
Nov 12, 2010
The Golden Rule by Roger L. Brooks You’ve all experienced the surprise and delight of being treated like a valued customer. There’s no better feeling than being pampered when buying a new pair of shoes, or being attended to when ...Read More

8 Ways to Execute Smart Loyalty Campaigns
Oct 15, 2010
(This article originally appeared in NACS Magazine.) by Roger L. Brooks In any industry, top performers typically put great pressure on them­selves to stay ahead or just keep pace with the competition. In recent years, bigger and better was the ...Read More

The Art of Feel-Good Loyalty Incentives
Jul 8, 2010
Reward your customers — they'll reward you with repeat business. by Roger L. Brooks The best way to motivate customer behavior is to provide an incentive or reward for that motivation. Rewarding your customers for a specific purchasing behavior is ...Read More