The Power of Loyalty

Drawing on over 15 years of experience as a loyalty strategist, Roger L. Brooks provides the expertise needed to help even the marketing beginner grasp exactly what loyalty marketing is, and more importantly, what it can achieve. Brooks' new work, The Power of Loyalty, focuses on 10 Essential Steps explaining how to cultivate a strong loyalty strategy that is a true game changer.

The subjects of Brooks' other compelling profiles include Starbucks, JetBlue, Nordstrom, Chase and Verizon. These profiles deliver the model for developing loyalty programs, but it is Brooks' own loyalty anecdotes-from experiences at his local pizza joint to episodes at the airport-that drive home loyalty takeaways applicable to businesses of all sizes.

$19.95

Loyalty Leaders

Roger L. Brooks has worked with, interviewed and profiled loyalty-leading companies both large and small. Many of them are names you have come to know and trust. Roger will teach you first-hand how to improve your loyalty strategy by implementing tips from these loyalty leaders, which will improve your bottom line.