This column was written for Convenience Store News and was originally published on October 21, 2008.
The point-of-sale (POS) system is the focal point of the gas and convenience store business. Every transaction that occurs is captured through
the POS, and with the advancement of technology, each stock keeping unit (SKU) purchased can potentially be analyzed to monitor customer spending habits...
My goal is to provide you with the most up-to-date information on customer loyalty,
rewards programs, point programs and any other medium which can give you a competitive
edge in driving customer satisfaction and loyalty.
I provide my clients with the tools
they need to strategize launch or enhance their Customer Loyalty Programs.
Come back often and remember to always treat your customers like they're made of GOLD!
Everywhere Loyalty! is Roger's bi-weekly loyalty e-zine, and it's the easiest way to
hear directly from Roger at NO cost to you!
